Restaurant Social Media Made Easy
A complete system that shows restaurants how to shoot better content, show up in searches, and increase engagement, without having to hire a social media manager or agency. The program is created by a hospitality and tourism marketing expert who has worked with restaurants, chefs and hotels around the world for more than two decades, helping to increase revenue, attract more customers and build buzz.
NYC on site content shoots available. Remote delivery available anywhere.
The Restaurant Social Media Made Easy e-book
A practical, step-by-step guide that shows you exactly how to create the kind of content that performs. It pulls from real restaurant work, real growth, and real campaigns and best practices from 20 years of work.
Inside, you will learn everything about how to run an Instagram account including:
– examples of what content to film and photograph;
– how to set up lighting, angles and styling for food;
– best practices on how to film people and behind the scenes moments;
– how to create hooks that get people to watch;
– how to turn that content into posts that people save and share
You will also learn how to improve your restaurant’s social media Search Engine Optimization so your content, captions and profile help people discover you when they search for your cuisine or location.
Additional marketing and growth tips
You’ll also get a calendar of foodie “days” you can use to build buzz, a list of national media to follow on Instagram, your choice of one piece of search engine optimized writing (bio, about page or a basic press release).
This package is by Diana Edelman, who has been working in marketing, PR and social media since 2000 and has spent more than 20 years in the hospitality and tourism industries. She has worked with restaurants, chefs and hotels to elevate their social media, secure media coverage and increase revenue.
Under her management, restaurant accounts have increased engagement by more than 200 percent, gone viral, and sold out high ticket events and pop ups. This package distills the same approach into a system your team can use to save you time and money hiring someone.
All packages start with the same core PDF and audit materials. Higher tiers add content systems, outreach tools and either a photoshoot or additional writing.
| Deliverable | Basic 499 | Plus 999 | Premium 1,999 |
|---|---|---|---|
| Restaurant Social Media Made Easy PDF (content, video, lighting and shooting best practices) | ✓ | ✓ | ✓ |
| Instagram SEO and profile optimization checklist | ✓ | ✓ | ✓ |
| Marketing and growth opportunities overview (awards, tourism boards, listings, partnerships) | ✓ | ✓ | ✓ |
| Calendar of food holidays for content planning | ✓ | ✓ | ✓ |
| Your choice of one written piece: bio, press release or About page | ✓ | ✓ | ✓ |
| Basic shot list for your restaurant | ✓ | ✓ | |
| Reel and short form video ideas with hooks and suggested content types | ✓ | ✓ | |
| Caption starter library and editable monthly content calendar | ✓ | ✓ | |
| Basic list of media contacts for your area and a template pitch note | ✓ | ✓ | |
| Two hour NYC content shoot or one additional written piece (bio, press release or About page) | ✓ | ||
| Strategy call | ✓ | ✓ |
Packages and pricing
$499
Turn key social media system and e-book.
$999
Everything in Basic plus content systems and media outreach tools.
$1,999
Full experience with choice of NYC shoot or an additional written piece.
All prices are starting rates. Multi location or custom scopes can be quoted.
Basic and Plus are typically delivered within two to four weeks after you submit your intake form and assets. Premium delivery depends on shoot scheduling or your choice of the additional written piece.
This is a custom and digital package so there are no refunds once work has started.
Yes. You can upgrade from Basic to Plus or Premium by paying the difference.
Yes. Travel can be arranged and quoted separately. The included shoot is for NYC.
Choose the package that fits your restaurant and submit your information. You will receive your intake form and next steps.
