New York City is about to get HipCityVeg. Set to open in Union Square Oct. 13, 2021, the popular all-vegan fast-casual restaurant serving up American classics is rapidly expanding.
By February, the Latina, women-owned restaurant will open eight new locations, including the Union Square flagship restaurant (28 E. 12th St.).
HipCityVeg also has plans for two delivery-only locations in Brooklyn and Queens. Locations are in the works and expected opening dates are fall 2021.
“We see this as the ideal time to grow our brand, and have a bold vision,” says founder/CEO Nicole Marquis. “People are realizing they can get the foods they crave, and enjoy them in a way that has a much, much lower impact on the planet, while aligning with their compassionate values.”
View this post on Instagram
The expansion strategy taps into the growing trend of ghost kitchens offering delivery only. The trend picked up during COVID as people opted for delivery versus dine-in.
HipCityVeg’s version of these –“Go Kitchens” — allows the company to grow and serve more customers quicker, according to Marquis.
“This novel approach responds to the unique moment we are in, with more consumers wanting to enjoy their favorite foods at home,” she says.
The company has been responsive in terms of investing in their team, too.
In 2021, they raised the starting minimum wage for hourly staff across all their markets to $15 an hour (Philly’s minimum wage is $7.25/hour). In addition, they enhanced benefits. Employees receive paid time off, free employee meals, and health and dental benefits.
“We need the most talented and committed people to help us reach our ambitious goals of getting affordable plant-based food to millions of people,” says Marquis. ” … we want employees to know that we offer careers, not just jobs, in an industry and for a company that is on the cutting edge.”
HipCityVeg’s menu features vegan versions of classic American eats. They’ve got burgers, fries, nuggets, shakes and more. Currently, the chain has five locations across Philadelphia, as well as two in Washington, DC.
PHOTOS: HipCityVeg
Always know the best places for vegan food in Las Vegas. Download The Las Vegas Dining Guide 2024 today!
Want to see the world but worried about finding vegan food? We’ve got you.
Like what you see? I love being able to share vegan eats. Help me keep sharing — donate today.
Are you planning a trip to Las Vegas or looking for vegan eats on The Strip? Here are the most vegan-friendly Las Vegas hotels on The Strip.
Check out my fave vegan products over on Amazon. Please note: I receive a small commission from items purchased via this link. The proceeds go directly to the operation of Vegans, Baby and keeping the site free.
Fire Up the Flavor: How to Master Vegan Grilling with Plant-Based BBQ Staples, Recipes and Why Give Up Meat Summer is here,
Vegan food near me: Your guide to the vegan restaurants in Las Vegas Looking for vegan restaurants in Las Vegas? You’ve come
What if the secret to living a longer, healthier life was hidden in the traditions of a tiny region in Costa
You must be logged in to post a comment.