The Instead Company founded by Gamal Prather was inspired by years of baking and cooking with his mother. Prather applies his background in mechanical engineering and industrial design to put The Instead Company’s mission of enhancing wellness thru food into action with a range of whole foods plant-based baking mixes that create fuel for mind and body. The Instead Company combines gluten-free, organic ingredients that everyone can pronounce so they can feel confident about where their food comes from. After years of cooking and baking inspired by his mother starting at age 4, Gamal discovered that he could create life-giving food that is both texturally remarkable and full of flavor. Brownies, pancakes, cookies, waffles, and muffins.