Rainbow’s End Natural Food Store

Tucked into an old building off of The Strip and Sahara in a somewhat sketchy part of town is a Vegas gem: Rainbow’s End Natural Food Store.

In business since the late 1970s, this spot has garnered quite the reputation for offering organic and natural foods.

We’ve got to admit, it’s packed with enough herbal supplements, vitamins, teas, spices and herbs to make our head spin. But, what we really love are the new owners who took over earlier in 2016 with the best and grandest plan ever: to turn Rainbow’s End into the first all-vegan grocery store.

Of course, that news makes us giddy. In the meantime, this is the spot to come when you want to avoid Whole Foods or Sprouts, and still get some fantastic vegan finds. They’ve got a different selection than the larger shops, in a small space so the overwhelm factor is non-existent.

Rainbow’s End is also home to the Rainbow’s End Cafe which serves up all vegan cuisine and daily specials.

1100 E. Sahara Ave., #120, Las Vegas, 89104 | 702.737.1338

Open: Monday – Friday: 9 a.m. – 8 p.m.; Saturday: 10 a.m. – 8 p.m.; Sunday: 11 a.m. – 5 p.m.

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Diana Edelman

Diana Edelman is the founder of Vegans, Baby and has emerged as the face of plant-based dining in Las Vegas and the leading plant-based restaurant consultant in the city. She spent a decade in the travel blogging world before switching gears to work in elephant rescue in Thailand. Diana travels the world to meet chefs and try vegan food, as well as speak at events focusing on travel, tourism, veganism and entrepreneurship. She’s a partner with the prestigious James Beard Foundation and curates their Vegas Vegan Dinners at the James Beard House. Diana is also a partner with Life is Beautiful, curating the all-vegan Farm Stand.