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Philly’s HipCityVeg coming to New York City

  • August 23, 2021
  • Brooklyn, Comfort Food, Ghost Kitchen, New York City, Queens, Union Square, Vegan News, Vegan Restaurant

New York City is about to get HipCityVeg. Set to open in Union Square Oct. 13, 2021, the popular all-vegan fast-casual restaurant serving up American classics is rapidly expanding.

HipCityVeg to open three locations in NYC

HipCityVeg to open three locations in New York City. For more vegan dining news visit vegansbaby.com

By February, the Latina, women-owned restaurant will open eight new locations, including the Union Square flagship restaurant (28 E. 12th St.).

HipCityVeg also has plans for two delivery-only locations in Brooklyn and Queens. Locations are in the works and expected opening dates are fall 2021.

“We see this as the ideal time to grow our brand, and have a bold vision,” says founder/CEO Nicole Marquis. “People are realizing they can get the foods they crave, and enjoy them in a way that has a much, much lower impact on the planet, while aligning with their compassionate values.” 

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by HipCityVeg (@hipcityveg)

The expansion strategy taps into the growing trend of ghost kitchens offering delivery only. The trend picked up during COVID as people opted for delivery versus dine-in.

HipCityVeg’s version of these –“Go Kitchens” —  allows the company to grow and serve more customers quicker, according to Marquis.

“This novel approach responds to the unique moment we are in, with more consumers wanting to enjoy their favorite foods at home,” she says.

HipCity’s team

The company has been responsive in terms of investing in their team, too.

HipCityVeg to open three locations in New York City. For more vegan dining news visit vegansbaby.com

In 2021, they raised the starting minimum wage for hourly staff across all their markets to $15 an hour (Philly’s minimum wage is $7.25/hour). In addition, they enhanced benefits. Employees receive paid time off, free employee meals, and health and dental benefits.

“We need the most talented and committed  people to help us reach our ambitious goals of getting affordable plant-based food to millions of people,” says Marquis. ” … we want employees to know that we offer careers, not just jobs, in an industry and for a company that is on the cutting edge.”

HipCityVeg’s menu features vegan versions of classic American eats. They’ve got burgers, fries, nuggets, shakes and more. Currently, the chain has five locations across Philadelphia, as well as two in Washington, DC. 

PHOTOS: HipCityVeg

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HipCityVeg to open three locations in New York City. For more vegan dining news visit vegansbaby.com

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Diana Edelman

Diana Edelman

Diana Edelman is the founder of Vegans, Baby. She's a former publicist/travel blogger/elephant rescuer whose mission is to make vegan dining more approachable and accessible. It's her goal to show people they aren't missing flavor or fun by opting for vegan food or a vegan lifestyle.
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