Brooklyn Roots Collective Brings 20,000 Square Feet of Sustainable, Plant-Based Living to Bushwick

Just when you think you’ve seen it all in NYC’s plant-based scene, something entirely new comes along.

Brooklyn Roots Collective, located on the Bushwick–East Williamsburg border (100 Scott Ave.), is setting a new standard for sustainable, community-driven spaces with its 20,000-square-foot venue dedicated to conscious living, local food systems, and eco-forward nightlife.

Founded by environmental economist and vegan entrepreneur Jennifer Juliano, the Collective is unlike anything I’ve heard of. It serves as an immersive experience focusing on sustainability, ethical commerce, and locally sourced plant-based food.

The Marketplace

By day, Brooklyn Roots Collective operates as a curated ethical market showcasing vendors who specialize in my favorite things — upcycled fashion, secondhand goods, zero-waste essentials, and local art. Here, you can shop vintage (yes, please), sip a cocktail with rooftop-grown herbs, or relax in the newly opened courtyard while enjoying music and food from rotating chefs and food trucks.

By night, it morphs into a live event and nightlife space, hosting concerts, workshops, and community gatherings with sustainable principles being the thread that ties it all together.

Local Food Straight to Your Plate

Food is central to the Collective. Through a partnership with Oko Farms, one of Brooklyn’s leading urban aquaponic farms, ingredients are grown on site and used in everything from food truck menus to cocktail garnishes. There’s an ever-changing rotation of vegan chefs and bakers, plus cooking classes and pop-ups featuring fresh and seasonal flavors.

They’ve also teamed up with Overthrow Hospitality, the team behind NYC vegan staples like Avant Garden and Ladybird, to handle catering weddings and private events. Sustainability and plant-based food can’t feed the masses, am I right?

Sustainability

Brooklyn Roots Collective was designed with sustainability in mind. The entire space uses salvaged, secondhand, or sustainable materials, and includes a wraparound mezzanine, intimate gallery space, two indoor bars, and two outdoor areas for al fresco lounging.

“Sustainability isn’t a feature here — it’s the foundation,” says Juliano. “From the food to the materials we used to build this space, everything reflects our mission to create a more conscious, joyful way of living.”

The Courtyard

The Collective’s courtyard is open to the public (weather permitting) every Thurs. – Sun. The indoor venue is available seven days a week for private bookings, with additional programming coming soon.

PHOTOS PROVIDED