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Vegans, Baby was founded in 2015 by Las Vegas resident Diana Edelman, a long-time animal rights activist and travel expert. Diana first dipped her toes into cruelty-free life four years ago when she relocated to Chiang Mai, Thailand to handle public relations and social media for an elephant rescue organization. Working on the front lines of animal rights and seeing the way they were treated first-hand made her swear off consuming animal products, and shortly thereafter, animal byproducts. She moved back to Las Vegas in 2015.