Vegans, Baby is a media company dedicated to making vegan life easier and vegan dining more approachable.
The site covers everything vegan – from food and to kitchen products to use, to restaurant guides, destinations, health and wellness, beauty, fashion and more.
Diana Edelman is the founder of Vegans, Baby, a freelance journalist and expert in plant-based food, brands and destinations. A leader in the plant-based movement and an influential figure in the culinary scene in her old home of Las Vegas and her new home in New York City, Diana has set many firsts in the burgeoning industry.
She was the first to bring plant-based cuisine highlighting a city to the renowned James Beard House in New York City; she was the first to win an award from PETA for her ethical and vegan safari tours in South Africa; she was the first to create, launch and run an annual vegan dining in select cities in the US to celebrate the growing plant-based options at restaurants.
But, that’s not all.
Prior to becoming a leader in the plant-based movement, Diana was one of the top 100 travel bloggers in the world in the early 2010s. Her blog, d travels ’round, told the story of the Diana as she quit her career as a publicist to go backpacking solo around Europe and Africa.
Following her nearly year-long trip, Diana relocated to Thailand where she worked under one of the most well-known elephant conservationists in the world and did the PR, social media and writing for her famous elephant sanctuary and foundation.
While in Thailand, she would travel around SE Asia with the conservationist, going undercover to explore and learn more about the human encroachment on elephant’s land, the harsh realities of elephant and animal tourism. She also journeyed around Thailand and Cambodia, documenting elephant rescues.
Upon returning to her former home of Las Vegas, Diana launched Vegans, Baby.
And, her life changed.
Named the “de facto leader” of the vegan movement there, she educated restaurants about the importance of adding plant-based options. She helped increase the plant-based options from a handful offering vegan options to hundred. For five years, she worked with restaurants to add vegan options to their menus. At the same time, her work helped put Las Vegas on the international map as a destination for vegan foodies.
In 2017, Diana saw a gap in the plant-based options during Restaurant Week. So, she launched her own version — Vegan Dining Month. She partnered with Veganuary and local non-profits to create an annual event. The result? A monthlong celebration of the city’s chefs and restaurants honoring plant-based food.
Two years later, she expanded the monthlong celebration to Portland and San Diego. Then, in 2021, she again expanded. This time it was to NYC when she relocated there. The event’s final year was 2024, taking place in Las Vegas, New York, Portland, Eugene, Ore. and Seattle. Continuing the tradition, Veganuary brought her on to curate their NYC restaurants in 2025.
In 2018, she launched the city’s first organized vegan food tours. A year later, Travel + Leisure named it one of the best vegan tours in the world. Her work in the Las Vegas culinary scene led to partnerships with the James Beard Foundation and Life is Beautiful. She curated The Farm Stand, the festival’s plant-based activation, in 2019 and again in 2021.
Diana moved to New York in 2021 and immediately began her work there. She launched a Meatless Monday initiative at Essex Market with the goal of expanding plant-based options. In 2022, she spoke at the New York Veg Fest about the changing landscape of restaurant dining.
The following year, she became the exclusive plant-based curator for Alluring Africa and hosted a trip to South Africa. Newsweek, The Wall Street Journal, Fodor’s and others named it one of 2023’s top sustainable tours. It also garnered an award from PETA for being one of the top vegan safari tours.
In 2024, the Hollywood Climate Summit hired Diana to curate their Climate Week event, which was attended by Al Gore.
She has spoken at numerous events including SEED, Women’s Travel Fest and the Toronto Vegetarian Festival. The Wall Street Journal, Newsweek, Travel + Leisure, The LA Times, Vancouver Sun, Thrive Global, Las Vegas Review-Journal and other media have featured Diana.
Today, she resides in the East Village with her Las Vegas rescue pup and her rescue cat from Thailand.
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